Here’s a balanced 6-month social media cadence tailored for LinkedIn, Twitter, and Instagram, designed to keep your event top-of-mind without overwhelming your audience. This plan gradually ramps up frequency and urgency as the event approaches:

Cadence Overview by Platform

Timeframe

LinkedIn

Twitter/X

Instagram

6–5 months out

1x/week

2x/week

1x/week

4–3 months out

2x/week

3x/week

1-2x/week

2 months out

2-3x/week

3-4x/week

2x/week

Final month

3x/week

4-5x/week

3x/week

Final 2 weeks

4x/week

Daily

4x/week

Event week

Daily (recaps, behind-the-scenes)

Multiple daily updates

Stories + 1–2 posts/day

Content Mix Suggestions

Rotate the following types of content to keep things fresh:

  1. Speaker Spotlights – Bio, quote, or teaser video

  2. Behind-the-Scenes – Planning, production, staff moments

  3. Countdowns – “30 days to go” style posts

  4. Throwbacks – Recaps from past events

  5. Partner/Sponsor Shoutouts – Logos, thank-yous, mentions

  6. Early Bird / Ticket Reminders – Clear calls-to-action

  7. User-Generated Content – Repost attendees talking about the event

  8. Video Teasers – Snippets from the venue, keynotes, sizzle reels

  9. Polls/Questions (Twitter, IG Stories) – Interactive engagement

  10. Live or Real-Time Updates (during event) – Story-style coverage, interviews, highlights

Platform-Specific Tips

  • LinkedIn: Focus on professional tone—speakers, industry trends, and event value.

  • Twitter/X: Be conversational, timely, and use hashtags; great for reminders, quotes, and polls.

  • Instagram: Emphasize visuals—behind-the-scenes, reels, countdowns, and speaker highlights. Use Stories and Highlights to keep key info visible.